Twiststl

Friday, 30 July 2010

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Feb 25

2010

Tiger Woods Helps Put Ustream.TV on the Map

Posted by: Corinn Williams in Marketing on Feb 25, 2010

Tagged in: Social Media

It will remain to be seen if Tiger Woods’ 13.5 minute-long apology will reinstate him as golf’s godenboy, but it’s clear that the world was ready to listen. Last Thursday we anxiously awaited the event, and it seems like the rest of world did the same as the attention it generated surpassed the expectations of many.

Initial reports from Ustream.TV indicate that the live stream drew over 683,000 views. Livestream, Hulu, and YouTube also streamed the event live, pushing the number of live online viewers to around one million people. Take into account the number of people that viewed the press conference on network TV and those that watched the video later in the day on websites like YouTube and NBC and it not only becomes clear that people are interested in what Tiger has to say, but that he and his team did a commendable job of scheduling and publicizing the event. Airing the press conference during the work day provided people chained to their desks with a bit of mid-morning entertainment ,and as the number of viewers are tallied, it’s obvious that a lot of people were ready for a break. Tiger’s Ustream video not only served as an ideal platform for his apology because of his ability to control every aspect of it, it introduced hundreds of thousands of people to Ustream.

Check out The New York Times’ website to watch Tiger’s press conference and read an opinion piece with an interesting take on what the event means for Tiger.

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