Twiststl

Friday, 30 July 2010

Our New TV Show on Social Media

To meet the demand of “The Fortune 5-Million” who have the need for marketing services, but not the budget, we have launched TheSocialMediaShow.tv. Our premise is simple…to show our viewers the latest and greatest (or latest and worst) of what the social media world has to offer. Tune in for our upcoming episodes.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Feb 18

2010

Tiger's Ustream.TV Debut

Posted by: Corinn Williams in Marketing on Feb 18, 2010

Tagged in: Reputation Management

A while back we posted some of our thoughts on the Tiger Woods scandal and the ineptitude with which he handled the situation. Fast forward three months and it seems like his handlers have finally come up with a plan to rebuild Tiger’s tarnished image. His first intentional foray into the public eye following the media circus surrounding his infidelities and his stint in rehab will be broadcast live tomorrow on Ustream.TV.

Ustream.TV is a live interactive video broadcast platform gaining popularity on the web. It allows anyone with a camera and an internet connection to broadcast to a global audience quickly and easily. With minimal setup time, the site allows individuals to create their own channel on Ustream or broadcast through their own site, “empowering them to engage with their audience and further build their brand.”

Ustream opens up a whole new world of possibilities that aren’t offered with pre-recorded static video. Because Ustream can be streamed through a company or individual’s website, users can use it to drive traffic to their own sites. The interactive capabilities offered through the site also allow for increased engagement between broadcasters and viewers.

Tiger's use of Ustream is a great way for him to get back in the public’s good graces by offering the perfect platform to push his message. Now it’s up to Tiger and his agent to make sure that their message is one that people will pay attention and respond positively to.

If used appropriately, Ustream.TV has the potential to rock the TV news industry. To find out more details on Tiger’s press conference, check out this article on Mashable.

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