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Friday, 30 July 2010
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Branding

Detailed Analysis is Only the Start
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Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers
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Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"
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So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Feb 26
2010

Twist Goes Global

Posted by: Corinn Williams in Marketing

Tagged in: Twist News

One of the biggest mistakes any small or midsized business can make is to think like a small or medium-sized business. You might be based in a particular region, but that does not mean that your area of influence needs to be limited to that geographic area. There are so many ways that even small businesses can think big, think globally, and taking advantage of them is key for success.

 

Technology these days makes it easy to get your message out to people around the world, but being able to reach people in different locations does not make you a global company. So what does it really mean to “go global”? From our perspective, going global not only means reaching people around the world, it is also about providing information, products, and services that are relevant to people whether they are 10 minutes or 10 hours away.

 

As some of you might know, our fellow Twister Jocelyn recently relocated to Hawaii. Although we are insanely jealous, we are also excited that she will be able to remain a part of the Twist team. Technology that was once only available to multi-million dollar corporations has now made it possible for the team here in St. Louis to stay in contact with Jocelyn and continue to share the information necessary to best serves our clients. What is most exciting for us about Jocelyn’s move is the fact that we have another team member in a different part of the country who now has a different perspective to offer us and our clients; and Jocelyn isn’t the only member of our team outside of St. Louis. We have graphic designers and web developers not just in another state but in other countries which allows us to serve our customers virtually 24X7 and provide that international perspective that helps set us apart.

 

Find Jocelyn on Facebook and see how she’s settling in.

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Companion
Check out the new Companion website, blog and Crumb Alliance community and let us know if we can build one just like it for you   ...
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Drew and Hailee break it down at the office

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Twisters at the new office, checking out our beautiful new backyard

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Our staff puppy dog, Sage. Working hard.

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Green Screen

Staff members in front of the green screen for a photo shoot

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Leisurely reading...

Jocelyn taking a peek at the Vital Voice

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