Twiststl

Sunday, 05 February 2012

Measurable Growth

Marketing has moved beyond simply generating awareness. If your marketing team is not generating consideration, leads and sales there can be no ROI. Our integrated campaigns are designed to grow your business, and no matter how tempting it is to recommend brilliantly creative concepts, if it won’t lead to measurable growth, we won’t recommend it.

Industry Leadership in 30 days

You hear stories regularly about websites taking months to build. Well, our clients are frequently up and running in 30 days. Our teams study your industry, recommend site designs, customize design and functionality, and work 24 hours a day to get your site done faster, better and cheaper.

Websites Key to Social Media

If Social Media is part of your marketing strategy in 2010, look carefully at your website first. Social media can really drive traffic to your site, and before you start driving people there, make sure you have something to show them, sell them, interact with, etc.

Lease Your Website

If it makes sense to you to lease your car, you may want to lease your website. It will cost you less upfront, and it will be updated regularly, and the technology it was built on will be upgraded regularly. And like a car, you get a better site, always have the latest and greatest technology and spend less.

Branding

Detailed Analysis is Only the Start

Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.

But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.

Web, Social Media & SEO

Have a Direct Impact on Your Customers

Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.

How well you do this will have a direct impact on your sales, opportunities and relationships you build.

Marketing 2.0

Be "Marketing Agnostic"

So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.

Twist St. Louis Blog

Frequent blog posts by leading branding, web, social media, SEO, PR and integrated marketing experts.

Jan 20

2012

SOPA's Dead, Still We Scratch Our Head

Posted by Twist in News You Ought to Know About

Based on recent events surrounding SOPA and PIPA, it would seem that public opinion still plays a role in policy making in Washington. Both the House and Senate indefinitely postponed votes on anti-piracy bills in the wake of internet protests that left the public wondering what was up with Wikipedia.

But despite the level of media coverage this event received, many are left wondering what SOPA (Stop Online Piracy Act) and PIPA (Protect IP Act-not to be confused with Kate Middleton's kid sister) were actually about. The bills are aimed at fighting piracy of copyrighted materials and counterfeited material goods. Opponents do not take issue with the bills' intentions, but instead argue that aspects of the legislation are too broad in censoring entire websites rather than the content in question.

To Pin or Not to Pin?

Posted by Twist in Social Media

At this point, the word has spread about the popularity of Pinterest, a growing social networking site with a highly engaged audience of 3.3 million users and growing. But because Pinterest is not the same as the likes of Facebook and Twitter--it's less about promotion and more about aspiration--businesses have not quite figured out how they can get a piece of the action.

A recent article from Open Forum explains some important principles businesses should keep in mind when trying to make Pinterest work for them. With 70 percent of pinners being female, it's important to keep your target customer in mind. It's also critical to create pin boards that don't just list your product details, but capture the essence of your brand. Each pin is an opportunity to show potential customers that your brand fits into their lives, or more importantly, what they dream their lives can be.

5 Ways to Enhance Your Website in 2012

Posted by Twist in Social Media

So your company has a website, but does it have a website that works for you? In the increasingly complex and competitive world of business, it's critical to adapt, improve, and establish meaningful connection points with current and potential customers and clients. With that in mind, here are 5 simple, but effective ways you can enhance your website now.