Leadership
Twist is managed by an experienced team of account managers with 20+ years of experience each both on the agency and client sides of the business. Each has worked with each other previously at other agencies or as clients, and has chosen to work on a leadership team at Twist to build one of the most innovative firms of its kind in the country.
Account Management
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, CEO
Practice Expertise: Branding, Strategy, Web, Technology, Professional Services, Fundraising
Craig Kaminer founded TWIST (formerly Kaminer & Co.) in 2002 to provide full-service branding, web and marketing programs to clients interested in building a relationship with influential audiences. In addition to the firms A-List clients, Craig is a part of the community the firm markets to, sitting on numerous boards, chairing many events and fundraisers, being the focus of many trend stories, and having a deep list of “Who’s Who” contacts in St. Louis, New York and many cities around the country.
Prior to founding TWIST, Craig was CEO of a high profile e-business development company, and senior management of leading public relations firms WeberShandwick and Fleishman-Hillard. He started his career in New York (1986) as the publicist for the Italian Government Tourist Office, The Italian Hotelier Association and Alitalia Airlines. In his career, Craig has served many noteworthy clients including Tiffany & Co., The Ritz-Carlton, Build-A-Bear Workshop, Anheuser-Busch, MasterCard, Microsoft and Compaq.
Craig is an avid art collector and patron to the arts, a collector of wine and well known foodie, and frequent traveler who is at home in Northern Italy, New York City, Cabo San Lucas and the Gulf Coast of Florida. He is originally from New York City and attended Horace Mann School. He received his bachelor's degree in architecture and art history from the University Michigan - Ann Arbor and completed graduate studies there and at Columbia University in business management and administration.
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, Vice President
Practice Expertise: Food, Beverage, Restaurant, Hospitality, Retail, Real Estate
Heather Strahorn is an accomplished marketing professional with 20 years of experience in strategic planning, brand development, integrated marketing and communications within the restaurant industry and other consumer segments. She joined the Twist team in January 2005 as a Vice President, focusing on restaurant, hospitality and real estate clients.
Most recently, Heather was Director of Marketing for the Restaurant Group of Levy Restaurants, an industry leading food service organization with a network of internationally acclaimed restaurants and sports and entertainment food-service contracts. During her seven years with Levy, Heather managed the development and execution of all marketing programs for 15 restaurants in five national markets, ranging from quick-service to fine dining. As a member of company’s strategic leadership team, Heather also helped evaluate new business opportunities, create new restaurant concepts, and manage and enhance existing brands within the company’s portfolio.
Prior to joining Levy Restaurants, Heather was a Senior Account Executive for WeberShandwick, an international public relations firm with a variety of consumer, technology, health care and financial services clients. While in their St. Louis and Chicago offices, she managed public relations initiatives and client relations for consumer accounts including Enterprise Rent-A-Car, Energizer Batteries, Race Rock Restaurant, Monsanto Wear-Dated Carpet and Fair Saint Louis.
Heather earned a B.A. in history from Duke University. She is a native St. Louisan, and she and her husband and their three children returned home to St. Louis in 2005 after nearly a decade.
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, Account Manager
Megan joins Twist with more than 4 years of experience in strategic planning and account management. Most recently, she served as Account Supervisor for a Kansas City-based marketing communications agency. With the ever-changing digital landscape, Megan developed new social media, web and lead generation services, in addition to managing fully-integrated marketing communications plans for several business-to-business and consumer accounts including 3M, Vetoquinol, Wellmark Blue Cross Blue Shield, Hach, FMC Environmental, Summit Imaging, and more.
Megan earned a Bachelor of Science in Journalism with an emphasis in Strategic Communications and News and Information from the University of Kansas. She moved to St. Louis from Kansas City in 2010 and resides in University City with her husband, Guy, and their Viszla, Wendell. She is an active member of the Jr. League of St. Louis, serving on the Public Relations/Marketing/Branding Committee.
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, Public Relations
Practice Expertise: Public Relations
Jon Sloane comes to Twist from a career in media, law and public relations/marketing communications. He brings that varied experience and background to our clients to drive the right messages to the right audiences to achieve the desired client objectives and move their bottom line. Jon has exceptional media and business contacts on the national, regional and local level to facilitate our clients’ goals.
Prior joining Twist, Jon was Vice President of Media Relations for Cushman/Amberg Communications, directing national campaigns for clients as diverse as Cordell and Cordell, Armstrong-Teasdale, Fairmont Park Racetrack, The Home Depot,, Vatterott Educational Centers, Central Trust and Investment Company and First National Bank. Since joining Twist, Jon has spearheaded campaigns for clients including Buckingham Asset Management and Educational & Psychotherapy Services, LLC.
Jon was also a practicing attorney, specializing in business and communications law. Prior to that, he was a journalist, working as a television anchor with WCIX-TV in Miami and KPLR-TV in St. Louis. Jon was also a radio talk show host on CBS owned and operated KMOX Radio in St. Louis. His experience on that side of the media equation has given Jon contacts and perspective which have proven invaluable to our clients.
Jon is a musician, paints in oils, is a sports fanatic and self described “news junkie”. He earned his undergrad degree in communications from Ohio University and his law degree from St. Louis University School of law.
Practice Management
Erin Husband |
Kyla Strawhacker |
Jana Shortt |
Chelsea Leeker |
John Pipkin |
Matt Plank |
Rex Oberle |
Admin
Bernie Ceriotti |
Don Debrecht |
John Bergman |
Interns
Jorie Jacobi |
Megan Wright |
Sage, Office Mascot
Say hello to Twist’s office mascot, Sage. This sweet chocolate lab joined the team in 2005, and she is a great motivator around the office. You can often find Sage wandering around the office, chewing on a toy and nudging the team to pet her. Sage is enthusiastic about her crucial position as the official “meeter and greeter” at Twist. When she's not napping, greeting clients, or seeking attention from fellow Twisters, she can be found snooping through unsuspecting Twisters' trash cans looking for goodies. Feel free to stop by the office and give her belly a rub anytime!
