Because the Internet makes everything you do and say transparent to all of your stakeholders, we start all projects with a detailed analysis of your brand and how it is differentiated in the marketplace. Carefully architected brands were once only considered by consumer products.
But now, EVERY business and institution needs to manage its brand to maximize it sales effectiveness, marketing ROI and asset value.
Sure, more money is still spent on traditional marketing than Internet marketing, but no one can deny the power of a strong website, the ease of finding it and communities of your clients speaking to you, your employees, your other clients and probably even your competitors.
How well you do this will have a direct impact on your sales, opportunities and relationships you build.
So with your brand and web strategy heading in the right direction, now how do you leverage it at the lowest possible cost? In today’s new marketing world, there is no one tool you are going to use to accomplish your goal. In fact, you will likely use many tools -- all requiring different skills -- to reach your audience in ways they want to be reached. We think agencies need to be "marketing agnostic" so we can recommend what is best for our clients... not what is best for us.
|
Jul 12
2010
|
Google Me - Facebook's Newest Competition?Posted by in Web 2.0 |
Facebook is the reigning lord and master of social networking sites, right? Nothing can compare to it, correct? Well it might not be that way for much longer.
|
Jul 08
2010
|
Augmented reality is the newest thing blurring the lines between what's real and what's virtual with some very useful marketing results.
|
Jul 05
2010
|
Twitter is the hot place to be and be seen - or so some people say. But how do you get into a build a loyal following on Twitter if you've never done so before? Let's face it - 140 characters isn't a lot of space to tell everyone about your latest product or invention, plus Tweeting regularly enough to keep people watching your every move isn't easy.
|
Jun 30
2010
|
What is SEO Really?Posted by in SEO |
Search engine optimization - sounds complicated and costly and like something you probably don't want to mess with unless you're a trained tech-geek, right? Well... not quite. Search engine optimization (or SEO, for short) is the process of improving the volume of traffic to a web site from search engines like Google or Bing. In short - the higher up your website appears in a random keyword search, the more likely you are to have people clicking on it, perusing it, and ultimately driving business to you from themselves and their friends.
Drew and Hailee break it down at the office
Twisters at the new office, checking out our beautiful new backyard
The team poses for a group shot at the holiday party
Our staff puppy dog, Sage. Working hard.
Staff members in front of the green screen for a photo shoot
Jocelyn taking a peek at the Vital Voice
