Longtime Twist client, YoCrunch, released their new authentic Greek Yogurt, Yopa!, in January 2013 with self-described YoCrunch lover (and two time Gold Medalist!) Gabby Douglas as its spokesperson. To fully maximize Gabby’s involvement with the brand, Twist developed a PR strategy which included distributing a multimedia press release, pitching targeted long lead media publications, booking a New York City media tour and booking 24 back-to-back interviews around the country! Twist helped secure appearances for Gabby on The Chew and New York Live, while also organizing editor meetings and interviews with Glamour, Health, Family Circle, and People. Overall, the combined media impressions for the two day NYC media tour topped 40 million! Twist made Yopa!’s product launch a huge success!