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Mar 19
2010
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On my way to work this morning I heard a Weight Watchers ad for their “New Year’s” discount that they’re offering this spring. I’m not plugging the company or anything, but I have to say, it’s a great idea. Losing weight is probably one of the top New Year’s resolutions, but the number of people that successfully start their weight loss plan on January 1st is tiny because it’s so hard to get motivated to exercise when it’s cold and gray outside. What better time to start exercising than when spring has sprung. Warm, sunny weather makes everything seem more fun … even exercising.
. Last week Facebook’s homepage recorded 7.07 percent of all internet traffic, .04 percent more hits than Google received. The margin of difference may be a small one, but it’s not insignificant. The weekly figures are indicative of the shift in internet usage that’s taken place since the emergence of social media sites. People are less interested in surfing the web and more interested in connecting with other people. 
We are well aware that we focus a lot of our blog posts on the benefits of establishing oneself as a presence on social media websites. Not to toot our own horn, but it turns out that some recent research supports our ideas about the importance of social networking sites. Facebook and Twitter are currently two of the most effective ways to generate a buzz about any number of things. It’s obvious that uses for social networking sites go above and beyond the basics of reconnecting with old friends and meeting new ones. They have become social calendars and key mediums through which people share information. But more importantly, social networking websites have become a useful way of initiating action. 
Our resident blogger is out of town, so we thought we would take this opportunity to share some useful articles with our readers. Given the medium through which we’re sharing this information, what better topic of the day than blogging? We spend a lot of time explaining to our clients how important it is to regularly update their blogs. Getting a dialogue started with your readers is a difficult but important part of defining yourself as a company and staying engaged with your target market. If you’re not sure on how to get started, check out Mashable’s 
