There is no denying that the Internet has had a significant impact on most things in our lives. From how we shop to how we gather information, just about everything we do these days in online. With this increase in the use and popularity of technology, many companies have moved the majority of their marketing efforts to the Internet, reaping all the benefits that digital marketing can bring to a business.
No matter what type of business you have, there is no better time than now to take your company online. While a successful digital marketing strategy will definitely take time, effort, and skill, the results will definitely be well worth it.
Increasingly today big data has become a big business, only available for big business. But what about big data for small business?
"Big Data" tends to mean different things to different people. Big data to the government can mean thousands of disconnected databases in thousands of different locations. But for small business it can look like data from web traffic, email campaigns, social media properties, point-of-sale, phone calls, and mail-in orders. That data alone could be located in 3 or 4 different databases of information.
Big Data for small business involves connecting the dots between your disparate information systems. Web traffic can be attributed to that customer number in your in-house database, which in turn can be attributed to an email address in your email platform.
But why worry about this? Well, it's about identifying your opportunity. Sometimes it's nice to know those web purchases were actually a result of a catalog or direct mail piece. Or to be able to send review requests by email to someone who purchased something by phone 20 days ago.
At Twist we have a staff with long experience integrating information systems to come up with a comprehensive Integrated Digital Marketing platform. These systems often include Magento, Mailchimp, Iseries, Createsend, Adwords, Analytics, Mail Order Manager, KISSMetrics, Joomla, Wordpress, and more. If you would like to put the power of big data to use for your business call Matt Plank at 314-863-3033 x208 or send him an email at email@example.com.
Earned media. Owned media. Paid media. It's all enough to make your head spin. Brands desperately want to reach people in a way that is trusted.
But how? Where is the balance?
Nielson just completed a study that shows that consumers trust earned media, such as recommendations from friends and online reviews, far more than they do paid media.
Shocking? Nope. What may be surprising is exactly how large the trust gap is between these three types of media.