In order to remain competitive in a cluttered and dynamic industry like marketing, it's important to constantly be critically analyzing strategy. What works and what doesn't? What has garnered our best results for clients? What are ways that we can improve and continue to grow? These are all questions that guide Twist as a company.
So when our President and CEO Craig Kaminer had the opportunity to be featured on M.O., a collaboration of local publishers and businesses who support entrepreneurship, to talk about Twist's M.O., the partnership made sense. Here are some highlighted quotes of Kaminer from the interview:
On his passion for entrepreneurship: "I grew up with merchants and small business owners because (as immigrants) this was their only way to make money and control their destiny. When you grow up like this, you quickly realize that no one is responsible for your success other than yourself."
On underdogs: "I love seeing small companies take on the big guys, outsmart them and grow. I guess you can say I have always been addicted to growth and when small companies grow it is very exciting."
On the importance of analyzing performance: "Data helps smaller companies be smart and strategic while also being nimble and fast. As soon as we see something work, we do more of it."