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What is SEO Really?

Search engine optimization - sounds complicated and costly and like something you probably don't want to mess with unless you're a trained tech-geek, right?  Well... not quite.  Search engine optimization (or SEO, for short) is the process of improving the volume of traffic to a web site from search engines like Google or Bing.  In short - the higher up your website appears in a random keyword search, the more likely you are to have people clicking on it, perusing it, and ultimately driving business to you from themselves and their friends.

Now, the big question is, "How do I go about SEO-ing my web site or company?" Well, the best way is to go through your site and edit its content and HTML to increase its relevance with specific keywords and remove barriers to the categorizing activities of search engines.  Piece of cake - you'll have that done before your lunch break, no problem.  Maybe not? 

 If these clarifications leave you feeling even more confused, never fear, many companies specialize in SEO including yours truly, Twist.  We here at Twist are not only into branding and full-service marketing, but we are also the computer geeks your business doesn't have.  And we're happy to help you make your website as "search engine friendly" as possible, resulting in more people looking at your site and ultimately more sales.  Check out our website at www.twiststl.com to see examples of our SEO skills and contact us at ckaminer@twiststl.com to learn more about what Twist can do for your web presence.  

Assistant Account Manager

Assist Account Manager(s) in the management of clients’ marketing efforts with the goal of managing portfolio of clients within 2 years. Provide planning, budgeting, reporting, project management and marketing campaign management. Direct and/or participate in client account development, social media campaigns, website development, copy writing, and media and blogger relations.

Download the full description here.

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* Gabby Loves Yopa!

Longtime Twist client, YoCrunch, released their new authentic Greek Yogurt, Yopa!, in January 2013 with self-described YoCrunch lover (and two time Gold Medalist!) Gabby Douglas as its spokesperson.  To fully maximize Gabby’s involvement with the brand, Twist developed a PR strategy which included distributing a multimedia press release, pitching targeted long lead media publications, booking a New York City media tour and booking 24 back-to-back interviews around the country! Twist helped secure appearances for Gabby on The Chew and New York Live, while also organizing editor meetings and interviews with Glamour, Health, Family Circle, and People. Overall, the combined media impressions for the two day NYC media tour topped 40 million! Twist made Yopa!’s product launch a huge success!

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Image Credit: Gabby Douglas for Yopa!

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